Growing a Brand + Web Design Studio's Pinterest from 2k to 106k

Hey Hello Studio is a brand and web design studio that helps women business owners do what they love. They take what is unique about their clients to create stunning, strategic, and eye-catching brands and websites. Whether you are a small business owner, an established business, or a professional, they have something for everybody and are absolutely a dream to work with!

The brand and web design studio released some amazing showit website templates a while ago, but they wanted to see more sales. They were eager to tap into the potential of Pinterest, a top-of-the-funnel platform, to attract more interested leads to their email marketing funnel. They also aimed to boost traffic to their blogs and overall website. However, they felt like they were just throwing spaghetti at the wall and hoping it would stick. They knew they needed someone with expertise to help them increase awareness and generate leads.

understand their target audience

creating marketing insights and user personas

creating & executing a pinterest funnel

developing a pinterest strategy

consistent pinning & scheduling of pins

— what is it and why did they need it?

funnel is a journey a customer takes from discovery to purchase

they need a funnel marketing strategy because — not every customer that lands on your website from your pin is ready to make a purchase and not every lead is a qualified one — the pins simply act as a doorway into your website

a customer experience needs to be mapped and value needs to be provided at every stage of the funnel to help them move towards the end goal sale.

nurturing your audience is SUPER important to build brand trust + connection and a funnel helps you provide value and nurture your audience further into the funnel.

— how did I map out their funnel?

some of the many questions we brainstormed together were

what is gonna encourage visitors to not just exit?

what is gonna encourage the visitors to come further into their website and check out the rest of it?

what is gonna encourage them to sign up to your email list/ follow them on their socials?

— my approach was to flip the funnel and go from sale → nurture → attract (I.e build it up from the bottom)

DEFINING THE END GOAL SALE

understanding their end goal sale and what it is that they eventually want their audience to buy from them

we answered some questions like

— what is your end goal sale?

— what is the problem that your sale is solving?

— who has this problem?

this helped us get a bird's-eye view of the funnel and the next steps we should be taking as well as map out content ideas accordingly.

DISCOVERING THE IDEAL CUSTOMER

understanding the ideal customer and what stage of awareness they are in is one of the most important parts of the process

we answered some questions like

— what are their demographers (age, gender, location, socio-economic status)

— what problems your clients are struggling with that relate to you?

— what is your client's most persistent roadblock to solving this problem?

— how are your clients getting in their own way?

— what would make your end goal sale a no-brainer purchase for them?

— what stage of awareness are they in when they discover your brand?

showit website templates

branding services

website design services

brand strategy document

brand style workbook — follow up with an educational sequence

free link in bio page for social media pages

10% code off their showit templates

— CONTENT IDEAS FOR EMAIL MARKETING

repurposing blog posts

DIY branding challenge (e-mail sequence)

for branding services (email sequence that we mapped out)

explaining the components of brand strategies

brand strategy + branding - explain how they work together

showcase a brand design project

explain a case study

showcase testimonials

explain different components of branding

DIY BRANDING CHALLENGE

testimonials and case studies

similarly, we mapped out the freebies + a nurture email sequence to provide value and build brand trust among the audience.

UNDERSTANDING THEIR GOALS FROM PINTEREST

— more website traffic to their showit templates

— more e-mail sign-ups

— more website traffic to their blogs

I prioritized creating pins to showcase our Showit templates to target specific niche audiences.

Additionally, I researched the most successful niches to align our content and generate ideas for pins and blog posts.

I focused on promoting educational content related to freebies and Showit templates to encourage visitors to sign up with their emails.

I established a posting schedule based on our content and the age of the account, and I remained consistent with it.

I conducted SEO keyword research and created high-quality graphics to capture attention and drive pin and outbound clicks.

Furthermore, I thoroughly researched our competitors to learn from their strengths and weaknesses.

We were able to effectively use Pinterest as a top-of-the-funnel platform to attract users who are aware of their problems and are looking for solutions to visit our website. Through this, we managed to answer their design questions and also gather a significant number of email sign-ups by offering freebies, thereby generating leads & increasing the organic reach from 2k impressions to 106k impressions in 6 months.