Tracy, the creative business owner, faced significant creative burnout and was overwhelmed by running her business. She ultimately deleted all her online content because she realized that love, numbers, and sales were not enough to keep her passions alive. Instead, she sought a community of like-minded people who could understand and empathize with her but struggled to find a community where she truly felt connected with. She didn't feel inspired and encouraged so she decided to start Daisy Made.

As a result, Tracy created her community and aimed to attract a broader audience while building her community. She wanted to help people as much as possible but struggled to find the right points of connection with them and sought to expand her reach organically. Tracy also aimed to spark meaningful conversations within her community, build trust, and connect with like-minded individuals who made each other feel seen, heard, and understood.

The social media strategy implemented for The Brand - was designed to foster a strong sense of community, inspire creative entrepreneurs, and position the brand as a trusted resource.

Community Building: The strategy successfully laid the groundwork for a thriving community by establishing clear content pillars and engagement tactics. The focus on shared experiences and challenges resonated with the target audience, creating a supportive environment.

Brand Positioning: The Brand was positioned as a go-to resource for creative entrepreneurs seeking inspiration, guidance, and community. The content strategy effectively communicated the brand's mission and values.

Content Foundation: A robust content bank was developed, providing a strong foundation for ongoing content creation and engagement. The content themes and pillars align with the target audience's interests and needs.

The brand is on a mission to help creative product and service-based business owners find their community and thrive. Tracy understands the burnout and overwhelm that comes with running a small business. Having experienced burnout herself, she wants to help other business owners eliminate burnout, get back to their creative happy place, and feel encouraged and inspired to create more. The goal is to provide them with a supportive creative community, help them with their struggles, and celebrate their wins with them.

Performing a social media audit, SWOT analysis

Understanding their target audience & ideal client with detailed audience personas & marketing insights on how to target them

Creating a detailed content & social strategy breaking down their content pillars & brainstorming content ideas like - signature series,

Creating an engagement strategy & a content repurposing strategy

After thoroughly analyzing the brand's activities, I optimized their account for SEO and reach, reviewed their existing content, and provided recommendations for necessary changes and improvements.

The main questions that needed to be addressed were:

Is their Instagram too cluttered?

Is their audience able to understand and identify what I do?

Does their audience have all the information needed to make decisions or a purchase?

We updated their name, bio, highlights, and hashtags. Additionally, we reviewed their messaging and assessed both their top-performing and low-performing posts.

— swot analysis helps us understand the strengths and weaknesses of their account and content and helps get us clear areas of improvement that we can immediately target

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS what are you doing well? where do you need to improve? what are your goals? what are a few blockers that you are facing? what sets you apart? are the resources you provide adequate? are the demands shifting? what are the factors that are outside your control? what are your good qualities? what do your competitors do better than you? how can it be improved?

We answered these questions (and more) to understand our shortcomings, strengths, and areas of improvement.

Understanding the target audience is the first step in marketing. It helps comprehend their buying habits, the content they consume, and their interests and preferences!

some of the important things we focused on together were —

made a list of people they worked it and asked them their preferences about social media platforms, creators, websites, podcasts & articles they consume information from.

identifying competitors in their niche and finding where they are most active (do potential clients engage with their content?)

go to multiple social channels and see where your service + industry is present & where thought leaders are present.

make a note of podcasts, YouTube channels, conferences, summits and speakers.

— example:

— their goals

make their community feel seen, heard, and inspired to create

make their community feel celebrated

be their audience's go-to resource for anything business-related

provide education - spark conversations, build trust & community

promote their offerings — monthly membership, 1:1 coaching

content themes are the core conversions that your brand wants to have with your audience — these are a broad way of categorizing content with overarching themes that apply to your industry, niche, specialization, or areas of interest & they can (and should be) present anywhere your brand shows up - no matter the platform

consider your audience's needs, goals, and desires of your audience, the intangible outcomes of your offer or service, and the shared lifestyle interests you connect on

this will help you understand the topics that you and your audience care about

⭐ THE GOAL IS TO — deepen the level of knowledge of your existing community so that they are prepared to dive into your offers and know just how much of an impact it can create — nurturing the relationships you have online to stay relevant in their lives and front of mind within daily routines, habits, and decision-making — and, building trust with your audience on a personal level.

Based on these goals, we have created some pillars to help The Brand easily create content, build trust, nurture relationships, and stay top of mind.

THIS WEEK AT THE COMMUNITY (a reel series) - gives the audience an inside look at the offer + makes them curious & builds FOMO

WIN OF THE WEEK (a reel series) - highlight important positive moments and wins of the community members this makes them feel supported and celebrated builds trust + encourages conversation

weekly AMAs turned to long-form content: expands on the questions your audience is curious about positions you as a thought leader + builds trust, connection, and conversation

small businesses I shopped from this month/ small businesses around me: encourages people to check out and keep small businesses in mind + attracts like-minded audiences and small business owners

(and so many more ideas!)