Oceans Talent, Webflow CMS, Content Operations and Conversion

I lead Webflow development and content operations for Oceans Talent. Beyond building pages, I own the systems that keep the site scaling: a repeatable content publishing pipeline, a schema-backed case studies system, technical SEO, and reliable form and conversion tracking. Everything runs audit-first, with staging review and client sign-off before anything goes live.

Build a repeatable, low-friction content publishing pipeline the team can rely on

Design a scalable case studies system with valid structured data

Strengthen technical SEO, structured data, and link hygiene as content grows

Implement trustworthy form and conversion tracking across integrations

Keep the Webflow foundation clean, accessible, and easy to maintain

Built a Notion to Webflow CMS pipeline: author in Notion, convert and push as draft via the Webflow API, finalize in Designer, optimize in SurferSEO, then re-push

Documented the process and the Webflow rich-text patterns that keep content from breaking

Ran batch article publishing with featured images, comparison tables, and FAQ structured data

Designed and built a scalable case studies system: new CMS fields, a filterable metric-led hub (Finsweet CMS filtering), and a rebuilt detail template

Implemented Article, Review, and BreadcrumbList JSON-LD that passed the Google Rich Results Test

Backfilled every published study with consistent metadata, metrics, and quotes

Implemented and scoped structured data correctly across templates

Ran repeated link audits, converting absolute and legacy links and adding redirects

Improved metadata consistency and accessibility baselines

Implemented GA4 and GTM tracking across multiple form types (HubSpot embeds, Webflow-native forms, popups) with deduplication and redirect-safe events

Wired HubSpot forms and booking, plus affiliate conversion tracking with Dub

✅ A major performance lift across the site (Lighthouse 33 to 98) ✅ A repeatable, documented content pipeline the team can run reliably ✅ A scalable case studies system with valid, tested structured data and a filterable hub ✅ Trustworthy form and conversion tracking across multiple form types and integrations ✅ Cleaner, more accessible Webflow foundation with ongoing SEO and link hygiene

Webflow Development · Content Operations · CMS Architecture · Technical SEO · Structured Data · Article Schema · Review Schema · Breadcrumbs · Conversion Tracking · GA4 · GTM · Accessibility