Atlantic Partners Asia, Webflow CMS System, Coaching and SEO by Gregoire GeoffroyAtlantic Partners Asia, Webflow CMS System, Coaching and SEO by Gregoire Geoffroy

Atlantic Partners Asia, Webflow CMS System, Coaching and SEO

Gregoire Geoffroy

Gregoire Geoffroy

Overview

I restructured Atlantic Partners Asia's content area into a scalable News and Resources system with two CMS-driven layouts, then worked side by side with their team so they could maintain and expand it. The relationship continues as ongoing technical SEO maintenance and content auditing, with a full redesign planned.

Objectives

Build a future-proof CMS structure for blog, use cases, and resources
Deliver a Resources hub that scales as content grows
Create consistent CMS templates the team can reuse confidently
Improve global consistency across nav, footer, spacing, and responsive behavior
Set up ongoing, low-risk technical SEO maintenance

What I Did

CMS System and Build
Reviewed the existing build and improved the component setup before deep CMS work
Built the Resources hub and two CMS templates (Blog Posts and Use Cases) with consistent rich-text styling
Finalized navbar and footer across breakpoints with typography and spacing fixes
Coaching and Collaboration
Ran short, practical sessions explaining each build decision and Webflow publishing realities
Helped the team learn the Figma-to-Webflow workflow so they could maintain the site
Ongoing Technical SEO
Ran an SEO metadata audit across 16 pages with a change plan and projected score improvements
Completed link audits and produced client-ready PDF audit reports
Kept a scope-aware, approval-gated workflow, never writing to the site without confirmation

Results

✅ A scalable Resources system supporting multiple content types ✅ Two clean, reusable CMS templates the team maintains confidently ✅ Improved global consistency in typography, spacing, and responsive rules ✅ Ongoing, low-risk SEO maintenance with clear reporting

Keywords / Tags

Webflow Development · CMS Architecture · Figma to Webflow · Technical SEO · Content Systems · Coaching · Metadata Audit · Accessibility
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Posted Jul 8, 2026

I built a scalable News and Resources CMS system for Atlantic Partners Asia, a cross-border payments company, and coached their team to maintain it confidently.