Carda Health, Webflow CMS, Medical Schema and Performance

I work with Carda Health across CMS content publishing, SEO metadata, structured data, web performance, and CTA strategy for a site that serves both patients (B2C) and health plans, systems, and physicians (B2B). I improved templates, tightened semantic structure, engineered the blog's medical schema, and built a repeatable publishing workflow, all with an approval-first process on a live production site.

Strengthen blog templates and CMS scalability

Make medical structured data correct, complete, and valid

Build a reliable, repeatable content publishing workflow

Reduce performance bottlenecks and improve real speed metrics

Route B2C and B2B audiences to the right CTAs

Audited the blog's auto-generated JSON-LD (Article, MedicalWebPage, FAQPage, BreadcrumbList) and documented how it worked

Diagnosed real issues (non-ISO dates, empty author and reviewer bindings, a hard-coded specialty, and fragile FAQ scripting) and drafted a fixed, quote-safe schema build

Kept schema visible in the rendered HTML, not injected only after JavaScript runs

Built a document-to-Webflow publishing workflow: pull the source, confirm field mapping, create drafts, then finalize and publish

Mastered Webflow rich-text edge cases so lists, tables, and links render reliably

Audited a large blog migration (old to new design) with a field-by-field gap analysis and pilot plan

Updated SEO metadata and Open Graph fields across key pages

Standardized CTAs with correct B2B versus B2C routing, protecting sensitive funnels

Reduced LCP and asset weight, validated with Lighthouse

✅ A major performance lift (Lighthouse 55 to 96) with consistently fast render metrics ✅ Correct, valid medical structured data and a plan to fix legacy gaps ✅ A repeatable, editor-friendly content publishing workflow ✅ Cleaner templates and audience-appropriate CTAs across the site

Webflow Development · Technical SEO · Medical Schema · MedicalWebPage · JSON-LD · CMS Blog · Content Operations · Performance Optimization · Lighthouse · Healthcare · Accessibility