Pioneer Golf, Webflow Performance, Technical SEO and AI Search

I partner with Pioneer Golf on performance, technical SEO, and AI search visibility for their Webflow site. It began as a pre-launch "second set of eyes" to make the new site fast and clean before switching domains, and has grown into an ongoing program that measures why the site under-performs organically and fixes the real levers, from page weight to structured data to AI-engine citation.

Make the new site fast and launch-ready (Core Web Vitals, page weight)

Fix technical SEO fundamentals for a clean domain migration

Understand, with real data, why organic traffic lags impressions

Improve visibility in both classic search and AI answer engines (GEO)

Keep changes safe on a live site through an audit-first workflow

Removed heavy and duplicated animations, compressed Lottie files, and stripped unused scripts and fonts

Converted mis-exported raster "SVGs" to AVIF/WebP (roughly 95 percent smaller) and optimized images site-wide

Fixed canonicals, duplicate titles, heading hierarchy, broken links, and redirects for the domain migration

Coordinated with the in-house developer to avoid Designer conflicts, tracked in a shared checklist

Built a custom measurement pipeline pulling from Google Search Console, GA4, PageSpeed / CrUX, Bing Webmaster, Google Tag Manager, and DataForSEO (live SERP, AI Overview citation, backlinks, keyword volumes, and AI mentions)

Diagnosed the real gaps (structure and intent plus off-page authority), correcting an early content-volume hypothesis with the data

Quantified the site's presence in Google AI Overviews and ChatGPT to create a GEO baseline to improve against

Audited the analytics and tag setup and scoped a safe fix for page-level conversion attribution

Enriched thin and unindexed course pages at scale through a structured content and QA workflow

Rebuilt destination structured data (ItemList) to current world rankings, with a compliant @graph JSON-LD setup

✅ Major page-weight reductions (about 59 percent on the destinations pages) with LCP-first form loading, for a clean, fast launch ✅ Consistent templates, metadata, and redirects across the migrated site ✅ A clear, data-backed diagnosis of the organic gap and a measured GEO baseline ✅ Enriched, better-structured course and destination content ready to earn visibility

Webflow Performance · Core Web Vitals · Technical SEO · GEO · AI Search · Structured Data · Schema Markup · DataForSEO · Google Search Console · GA4 · Content Enrichment · Redirects