Marcode, Scalable Webflow Blog CMS with SEO and Schema by Gregoire GeoffroyMarcode, Scalable Webflow Blog CMS with SEO and Schema by Gregoire Geoffroy

Marcode, Scalable Webflow Blog CMS with SEO and Schema

Gregoire Geoffroy

Gregoire Geoffroy

Overview

Marcode wanted a scalable News and Insights blog in Webflow with authors, categories, and article-specific FAQs, with schema visible in the rendered HTML rather than injected only after JavaScript runs. I migrated them off an embedded blog tool, built clean CMS collections, improved rich-text styling, and added an editorial layout with table of contents, related articles, and validated schema.

Objectives

Build a clean blog CMS structure with Blog Posts, Authors, and Categories
Support article-specific FAQs with FAQPage schema
Improve SEO structure with clean, consistent headings and templates
Add editorial enhancements like a table of contents and related posts
Make content easy to update and scale, including API-based publishing

What I Did

CMS Architecture and Templates
Created Authors and Categories collections and rebuilt the blog workflow
Built the Blog Post template with a clean long-form layout and CMS bindings
Added a CMS-driven Author template, future-proofed for more authors
Editorial and UX
Implemented a Table of Contents, then upgraded it to a sticky version
Added Related Articles and a category-driven CTA that pulls dynamically from each article's category
Schema and SEO
Implemented and validated Article and FAQPage schema
Added conditional logic so the layout adapts cleanly when FAQs are absent or fewer
Cleaned heading structure across marketing and comparison pages, and fixed layout bugs

Results

✅ A scalable CMS blog with Authors and Categories, ready for ongoing publishing ✅ Editorial enhancements: sticky table of contents, related posts, clean rich-text styling ✅ Validated Article and FAQ schema, easy to update per post ✅ Cleaner heading structure and a reliable long-term publishing workflow

Keywords / Tags

Webflow Development · CMS Blog · Authors & Categories · Technical SEO · JSON-LD · Article Schema · FAQ Schema · Table of Contents · Webflow API
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Posted Jul 8, 2026

I built Marcode a scalable blog system in Webflow with authors, categories, and article-specific FAQs, plus schema markup that is SEO and AEO-friendly.