Rajnish Kumar is a Fininfluncer who creates content on helping people with finance, investment, and money-saving tips. He is also studying for CFA, where his content helped him bag a scholarship with a finance institute.

Profile optimization- His profile had lots of nonrelevant content with no clear bio on what he is helping people with. So we first helped him with making his niche, target audience, and goals clear.

Content Strategy- We started doing research on the most asked questions in finance among his niche and some of those content went viral. But most importantly we had a clear content strategy to grow.

Scripting & Editing- He has knowledge but wasn't able to express it, so we dissected his reels in the AIDA model and added a lot of fun elements in reels to grab attention.

Use of relevant hashtags- Hasatags does give us good results but we have to use relevant hashtags, it signals the algorithm to push your posts to people who have interacted with similar content.

It's important we create good content but it's more important we engage with our community and let them know we were thinking about their needs too.

Here is how we did it-

Interactive stories

Replying to comments with an open-ended question.

Pinning relevant content every time.

Helping our audience in DMS too