Do you also believe " Going Viral" is pure luck on Social Media? Luck may be involved but not entirely, in this project, I am complying all the viral posts made by me for my own personal brand or for my client and decoding it to show you how we created Viral posts by-

Social Listening

Clear & valuable message

Creating controversial content

Using attention-grabbing hooks & editing

Giving a clear call to action

This Reel reached 1M+ views within 1 month of creation. Here is how this reel answered all the parameters-

Hook- Want to get a 10-15 LPA package in 2023 without any coding experience? This line grabs the attention and invokes the desire for new graduates, and professionals looking to upskill themselves which is my target audience.

Provide Value- Virality is good because you get reach, but you need something more, so create Valuable Virality where you get reach, followers, likes shares, and credibility. This reel talked about how some can learn a skill that can help them get a better job even when they don't know to code.

CTA- a clear call to action in this reel was to "save it for later" because save is A new LIKE metric for Instagram. It will push to more audience.

There is this saying that paid partnership reels don't get many views but if you strategize the content in the right way anything is possible.

One thing we don't get when we put up a paid partnership is creative freedom. This is the biggest secret that makes your paid partnership reel look organic to grab attention.

☝🏻Never start your reel with a brand's USP

👉🏻Use the AIDA method, Grab ATTENTION with the right hook thinking about the pain point of your audience. INTEREST talk about more of your pain point by peaking their DESIRE and then introduce the brand to the audience. It always gives the best results.

Valuable virality brings you, followers, and reach and adds credibility. In India, we are having a conflict with a stock so we decided to research heavily on it, we went through all the public forums and found one burning question.

Now best content are those which you want to see, not a lot of finance creator was talking about that stock, so we decided to give a controversial value bomb related to that stock.

And we weren't even surprised when it became close to 1m views, what we liked the most is, this reel gave us more than 15k followers within 30 days and hence I would say mission accomplished.