Type of work: Identity, Digital, Packaging Type of project: Beauty

Gabriella Chieffo is a Lecce-based fragrance house founded by Gabriella Chieffo specializing in creative perfumery. All products are made with a distinct focus on craftsmanship and quality. Each fragrance is fueled by an elaborate story that is enriched with Gabriella’s inspiration from materials, childhood memories, and poetry. Her storytelling is equally as hypnotic as its unusual scents. Variazioni di Ragù is my favorite.

Based on Gabriella’s elaborate stories and illustrative references for each scent, I created branding solutions for her constantly evolving scents, that would embody her eclectic and restless spirit and Her rebellious and unconventional soul.

I art directed the production of the fragrance Acquasala, from the visual interpretation of the scent to the packaging. Inspired by the poetry Gabriella wrote creating the scent, the result was a primordial visual filled with the magic of regeneration through generations. I worked together with the photographer Gabriela Slegrova that took the shot under the water, and I created the final image to represent the scent together with every aspect of the new product.