Eatch wants to help build a future where everyone can live healthy and fulfilled lives and to reshape the food system delivering nutritious meals to speed and ease consumers' time spent in the kitchen.

Thanks to an automated kitchen they help people with limited time, eat healthy meals on weekdays, and want to do it in the most straightforward and fresh way. For the launch in Amsterdam, they needed a clear, differentiating angle and a strong brand presence, with a bold and contemporary look. I’ve created a flexible visual system that brings the company values together, with a message that celebrates how elementary it will be to eat fresh and healthy every day with Eatch.