Victoria's Secret PINK app launch & growth
Mick de Meijer
Growth Marketer
Marketing Strategist
Product Manager
Airtable
Google Apps
Swift
I led the design and build product team for Victoria's Secret PINK mobile apps, which lead to an incredible success for the brand; essentially creating a new business vertical. We created a fun and sticky mobile loyalty and reward app, drenched in content and exclusive giveaways which resulted in a steep upward ecommerce growth trend.