Victoria's Secret PINK app launch & growth
Mick de Meijer
I led the design and build product team for Victoria's Secret PINK mobile apps, which lead to an incredible success for the brand; essentially creating a new business vertical. We created a fun and sticky mobile loyalty and reward app, drenched in content and exclusive giveaways which resulted in a steep upward ecommerce growth trend.
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Posted Feb 15, 2024
Led mobile app design & build workstreams and product growth marketing tactics, resulting in a 2 million user base and multimillion-dollar added ecomm revenue.
