Customer Development + Landing Page
Mick de Meijer
Bula is the premier loyalty & engagement enterprise social challenge platform for restaurants and sports bar chains and integrates gamified short-form video challenges into any loyalty, reward and promotion program.
I joined the team as a fractional Head of Product, pivoting the business model from a B2C to a B2B2C model. I followed a customer development protocol of identifying our product thesis and assumptions and then created a landing page experience (www.bulachallenge.com) to equip our sales efforts and validate our ICP.
Bula turns customers into highly engaged super fans, and increases AOV and LTV. Bulla technology is vendor agnostic and allows to integrate with any off and online tech layers such as 3rd party loyalty & reward solutions, CRM and POS systems.
Like this project
Posted Feb 15, 2024
Conducted user research to inform product development, leading to business model pivot and new ICP formulation. Created landing page UX, managed UI & build.
