Horizons by SAP

Camille Nguyen-Tran

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Marketing Strategist

Creative Director

Airtable

Microsoft Office 365

WordPress

Goal

Establish SAP as a leader among its peers in the enterprise technology sphere through compelling thought leadership centered on the future-forward developments in context aware tech and personalized software.
Read the journal here.

Process

Lead content strategy and manage journal execution by collaborating with C-suite execs, writers, editors, designers, project managers, and external partners like Verizon and Microsoft to deliver asset. Additionally facilitated the pivot from a physical magazine into a digital content experience in the wake of the COVID-19 pandemic and the unexpected departure of the SAP Co-CEO.

Impact

Under my direction, Horizons by SAP shifted to an all-digital asset within 2 months, resulting in an increase in viewership by 157% over the previous year's journal.
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Posted Jan 30, 2023

Establish SAP as a leader among its peers in the enterprise technology sphere through compelling thought leadership.

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Marketing Strategist

Creative Director

Airtable

Microsoft Office 365

WordPress

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