Horizons by SAP
Camille Nguyen-Tran
Goal
Establish SAP as a leader among its peers in the enterprise technology sphere through compelling thought leadership centered on the future-forward developments in context aware tech and personalized software.
Read the journal here.
Process
Lead content strategy and manage journal execution by collaborating with C-suite execs, writers, editors, designers, project managers, and external partners like Verizon and Microsoft to deliver asset. Additionally facilitated the pivot from a physical magazine into a digital content experience in the wake of the COVID-19 pandemic and the unexpected departure of the SAP Co-CEO.
Impact
Under my direction, Horizons by SAP shifted to an all-digital asset within 2 months, resulting in an increase in viewership by 157% over the previous year's journal.
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Posted Jan 30, 2023
Establish SAP as a leader among its peers in the enterprise technology sphere through compelling thought leadership.
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