Brand Content - Shopify
Camille Nguyen-Tran
Goal
Engage with and educate the Shopify Partner ecosystem on Shopify Point-of-Sale (POS), with the intent of increasing Shopify POS Pro adoption and unique active partners.
Process
Work with the Retail Partnerships team to identify key topics and partners to interview for case studies. Experiment with different marketing channels to engage with the Shopify partner audience, including but not limited to: the Shopify Partners blog, the Retail What’s New email newsletter, and the Partner POS Dashboard. Write, copyedit, and publish blogs and campaign emails related to Shopify POS that educated and informed partners on the advantages POS brings to their clients.
Examples:
Impact
Content created aimed at increasing the number of active Shopify POS partners through education and through news and trends updates. In addition to increased partners, content was also intended to boost and expand the number of partner-submitted client referrals for Shopify POS Pro.
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Posted Jan 19, 2023
Identify key topics and partners for case studies; experiment with different marketing channels; write, copyedit, and publish blogs and campaign emails.
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