Email Newsletters - SAP

Goal

Drive visibility and awareness of the NVT-led campaigns and programs internally among SAP employees.

Process

Work with graphic and product designers to write and edit copy for email newsletters. Review and iterate on email designs and drafts on email marketing platform Designmodo Postcards to craft dynamic copy that informed and engaged target audiences. Identified relevant stories to share in newsletters for additional amplification efforts.

Impact

Newsletter content created between June 2021 to present has reached a circulation of 10,000+ SAP employees.