Goal

Draft compelling copy for Yelp Boston's weekly community newsletter known as The Local Yelp to encourage users to write reviews and post photos for local businesses.

Process

Pitch and research weekly newsletter themes focused on food, culture, and small business within the Greater Boston Area, write copy for the newsletter, conduct quality assurance with featured businesses to ensure that reviews were accurate prior to publication.

Impact

Wrote 10+ newsletters between February and July 2016 that had a circulation of 600,000+ readers.