Brand Storytelling - SAP by Camille Nguyen-TranBrand Storytelling - SAP by Camille Nguyen-Tran

Brand Storytelling - SAP

Camille Nguyen-Tran

Content Editor

Writer

Social Media Marketer

Microsoft Office 365

WordPress

Goal

Establish SAP as a leader in enterprise technology, especially with regards to innovation, employee-led entrepreneurship, and sustainability.

Process

Produce videos and write articles related to SAP events, products, leaders, partners, and customers. Experiment with interactive media formats to tell the SAP story in compelling and innovative ways as well as work with influencers and celebrities to further move the needle when it came to the SAP brand in areas beyond enterprise tech solutions, such as Michael Phelps and mental health.

Examples:

Meet 4 SAP.iO startups working to make the Future of Work more diverse

SAP Accelerates Brands’ Transitions to Circular Economy with Newest Venture Feather by SAP

Get to Know Steven Tong, Head of SAP.iO Foundry Singapore

Two SAP.iO Ventures Helping SAP Achieve its Sustainability Goals

New Ventures and Technologies Solutions from SAP Graduate to Core Portfolio

The First 100 Days as Intrapreneurs at SAP

Say "Prost" to Productivity with SAP Ruum

Empowering Skincare and Collaboration at Beiersdorf

SAP and Bosch Team Up to Advance IoT

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Posted Feb 15, 2022

Produce videos and write articles related to SAP events, products, leaders, and customers to establish the company as a leader in enterprise technology.

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Clients

SuccessFactors