Establish SAP as a leader in enterprise technology, especially with regards to innovation, employee-led entrepreneurship, and sustainability.

Produce videos and write articles related to SAP events, products, leaders, partners, and customers. Experiment with interactive media formats to tell the SAP story in compelling and innovative ways as well as work with influencers and celebrities to further move the needle when it came to the SAP brand in areas beyond enterprise tech solutions, such as Michael Phelps and mental health.