Create and launch an H2 2022 marketing roadmap for the Retail Partnerships team that provided a unified content strategy.
Identify key topics and partners for case studies; experiment with different marketing channels; write, copyedit, and publish blogs and campaign emails.
Produce videos and write articles related to SAP events, products, leaders, and customers to establish the company as a leader in enterprise technology.
Write articles, blogs, scripts, and produce videos for sales enablement and customer-facing events to build awareness around SAP solutions and products.
Write and edit copy for email newsletters with the goal of driving visibility and awareness among SAP employees.
Establish SAP as a leader among its peers in the enterprise technology sphere through compelling thought leadership.
Write and research articles and stories relevant to young Asian-American girls and women, with the intent to empower and amplify Asian-American voices.
Draft compelling copy for Yelp Boston's weekly community newsletter to encourage users to write reviews and post photos for local businesses.