Zenchill® Brand Strategy & Identity
Zenchill® is the spiritual cold & wellness solution to anxiety, fatigue and personal growth. Market leading cold healing products and a global community of spiritual enthusiasts.
PROJECT DETAILS
Project Type - Brand Strategy & Design | Project Category - Health and Wellness | Services - Visual Identity, Brand Identity | Business Model - Product
✺ PROJECT OVERVIEW
The Details
"Zenchill® saw the worldwide adoption of cold wellness as an opportunity to blend leading cold healing science with a spiritual edge, meditation and community"
Zenchill started as an idea to bring a mixture of cold water healing and spiritual guidance to a world of people struggling with anxiety, depression, fatigue and stress. A mission as bold as any other, the founder needed a brand and brand environment that provided a platform to achieve the mission.
✺ THE CHALLENGE
How I saw it
"Build and deliver a full scope brand environment ready to change the lives of people everywhere, through the power of cold healing and spirituality. "
Zenchill® had a mission and a clear goal. What was missing was the brand environment to match. The founder, Craig Irving, knew he needed a powerhouse brand identity, but also a deep and meaningful brand strategy that could tie it all together.
Challenges :
▸ Determine a differentiation strategy by studying competitors through a focused market research effort, discovering where Zenchill® can deliver on a unique promise of value and break into market.
▸ Create a industry leading identity system and provide a full suite design language suitable and applicable to a growing product line.
▸ Define a brand strategy built to foster the growth of a community and deliver on a promise changing lives through informative and engaging content.
✺ MY APPROACH
The Tactic
"Utilise a deep-dive research process, to develop a strategy underpinned by a clear mission and intended outcome, to craft and design a winning brand environment and unique visual identity."
Through the first stages of discovery and research, it was clear that a market gap existed. Competition were selling similar products, but providing little opportunity for customers to learn more about cold wellness. Zenchill®, with a clear mission to not only educate on cold wellness, but also bring in an edge of spirituality, we're in an optimal position to take up a large market share from competition who's only value proposition were their products.
My approach after studying the industry, was to develop a brand ecosystem that could deliver on that mission. Alongside that strategy, near every company within the niche looked and felt the same, using plain brand design, little colour and minimal personality. I countered that by developing a identity that embraced colour, embraced language and immediately stood out from the crowd at a glance.
✺ WHAT I DID
Our contribution
"Zenchill® became a beacon of cold wellness and spirituality, educating its audience through the Cold Club™ newsletter, providing guidance and content through the ZenSpot™ online community and delivering its flagship product, the ZenZone One™ portable ice bath."
From the ground up, Zenchill was built to deliver on its promises. The brand strategy honed in on ideal customers who would embrace the spiritual side of healing, and be open to cold wellness products, and provided platforms in the ZenSpot™ community and Cold Club™ newsletter where the audience can connect and be better informed.
The identity system was built as a counter to the flat, basic design styles found common amongst competitors, and was filled with life & colour. It visibly differentiated Zenchill in the market, and was built of systems in colour, typography and style that allowed for consistent expansion and growth of the brand and product line.
Outcomes :
▸ Full brand ecosystem built to foster a long lasting customer experience environment and revenue generation opportunities.
▸ Unique brand identity that effectively differentiated from competition, backed by a deep strategy that delivered a promise of value found lacking in the niche.
Closing notes
"I absolutely loved building this brand. Not only do I think Zenchill has the potential to become a household brand, I believe it has the right mission, the right founder, and a genuine sense of excitement around it. It was a *duh moment when myself and Craig (founder of Zenchill) spoke for the first time, and I was so proud to have built not just an identity, and not just a strategy, but an entire brand ecosystem that may, in 5 years, become an absolute powerhouse company"
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Posted Oct 19, 2023
A unique project to develop a brand strategy and visual identity that stood out among the competition for cold, wellness and spirituality company Zenchill.
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