Calileo® Blockchain Social Media
Wesley Chambers
Calileo® is changing the face of on-chain social media, putting power in the hands of creators and users on MultiversX.
✺ PROJECT OVERVIEW
The Details
"A mission to onboard the next billion to blockchain and build a new generation of social media "
Calileo® is a revolutionary social platform with a mission to build the new generation of social media platform. Built on the MultiversX blockchain, their NFT Ethos® allows users and creators to build communities, share content and support eachother through on-chain social. Their $CAL token also provides value and governance for the wider Calileo® community.
PROJECT DETAILS
Project Type - Branding | Project Category - Web3, Crypto Social | Services - Brand Identity, Graphic Design, Brand Support | Business Model - Social Media
✺ THE CHALLENGE
How we saw it
"Support, facilitation and brand building. Calileo® is an early-stage company with world-leading potential and a thriving community. I joined their team to clarify brand vision, provide design support and offer consultation on public face."
Calileo® is an evolving company with a growing brand. I understood that establishing pillars for the brand to build upon was a key step. 1:1 workshops with founder and key staff allowed for a deep discovery process which outlined and clarified brand vision. Following this, I co-developed an evolved roadmap with increased focus on brand design, development and social media.
Challenges :
▸ Define community culture, brand vision and brand pillars through a deep discovery process
▸ Audit existing brand elements and features
▸ Design and implement design systems and support strategy tailored towards Calileo's aims
✺ OUR APPROACH
The Tactic
"Visualise the future of social media where Calileo exists as the giant it is becoming. Move to make that happen."
Our approach for Calileo was defined by a question, "how can we help take the company to its highest potential?". With clear missions and goals, our process begun with identification of the brands foundations and needs. From there, we developed systems to initiate growth and stability. We focused on understanding and fulfilling the company's rolling design needs alongside supporting the brand as it grows.
✺ TESTIMONIAL
“[Wesley] helped us maintain our vision in a period of constant change. You can tell [Wesley] has a great passion for what he does”
✺ WHAT I DID
Our contribution
"We support Calileo's® mission to the moon through continuous design and collaborative effort. "
We equipped Good People NYC™ with a friendly brand identity with light and soft colours and approachable brand elements. We used iconography such as the smiley faces and love hearts to both convey a sense of New York spirit, alongside a highly approachable image. Our typography and design choices were all backed by the thought of ensuring that any member of the community, or passer by, was comforted and at ease. Good People NYC™ provide the space for people to grow, learn and unwind, their new brand matched that vision.
Outcomes :
▸ Brand Clarity (1:1 Workshops, Brand Auditing, System Implementation)
▸ Brand Design Support (Social Media Design, Brand Collateral, Brand Identity Design)
▸ Support & Guidance (Consultation, Facilitation, Ideation & Prototyping)
