Stag Finance®
Wesley Chambers
Stag® is the financial solution for modern high net worth men. Investment, savings and payments, made easy, simple and luxurious.
✺ PROJECT OVERVIEW
The Details
"Stag® required a brand identity that matched their high-end, luxurious service whilst appealing directly to high net worth individuals."
A brand set in the highest levels of financial service for modern men, Stag® needed a brand identity to match. The companies Stag App® allows their customers to manage their finances in one place, while their personalised management services provide 24/7 account support and financial advice. Their brand needed to embody their market leading service and their commitment to luxury mens finance.
PROJECT DETAILS
Project Type - Branding | Project Category - Financial Service | Services - Visual Identity, Brand Identity | Business Model - Financial Provider
✺ THE CHALLENGE
How we saw it
"Embody style & luxury, moulded with clear communication of benefit and use, displaying the premium financial services of the company."
Stag® presented a unique dilemma. Positioning as not only a reliable and high quality financial services company, but also as a luxury banking for high net worth men. The identity had to embody style and luxury, and effectively communicate the huge advantages for banking and investing with Stag®. The challenge was to truly define what luxury branding as a finance company meant, and embed that in a targeted visual and written language style.
Challenges :
▸ Define luxury banking through competitor research and create an identity unique to the market.
▸ Merge language and visual style to create a cohesive identity that matched the company values.
▸ Develop an industry standard UI for Stag App® whilst maintaining the visual language and embodiment of style and luxury in a user friendly product.
✺ OUR APPROACH
The Tactic
"Define luxury language, written and visual, and incorporate both into a market leading identity uncommonly found in the financial services industry. "
The development process for the Stag® identity was guided by deep research including multiple stages of discovery surrounding luxury language and visuals, and how that could be incorporated into the financial services sector. That early stage definition provided the fundamental guidance to craft visual messages and systems that told the right story, whilst embodying the sense of class and luxury the brand represented.
✺ WHAT WE DID
Our contribution
"Built a premium, market leading brand identity with systems in language and visual that embodied style, luxury and the highest levels of financial service."
Stag® were equipped with a full identity system complete with visual system and language toolkit. Sleek edges, luxury colours and premium imagery made up an identity ecosystem that was instantly recognisable. The Stag App® was also designed to be a user friendly, and luxury experience for a high net worth individual's financial management needs.
Outcomes :
▸ Brand Identity Design (Logo, Typography, Colour, Systems)
▸ Product Design/UI - Stag App®
▸ Campaign Design ("Modern Gentlemen Finance")
