We equipped Good People NYC™ with a friendly brand identity with light and soft colours and approachable brand elements. We used iconography such as the smiley faces and love hearts to both convey a sense of New York spirit, alongside a highly approachable image. Our typography and design choices were all backed by the thought of ensuring that any member of the community, or passer by, was comforted and at ease. Good People NYC™ provide the space for people to grow, learn and unwind, their new brand matched that vision.