Brand Identity for HS Athletics®
Wesley Chambers
HS Athletics™ embody a culture of greatness as they equip the next generation of athletes through science focused personal training
✺ PROJECT OVERVIEW
The Details
"HS Athletics is on a mission to build a generation of athletes through industry leading training and science."
HS Athletics is a UK based specialist company delivering personal training, therapy and nutrition services. The founders build on a promise of 'The Future In You' and drive forward a message that pushes individuals to achieve their peak.
PROJECT DETAILS
Project Type - Rebrand | Project Category - Fitness | Services - Visual Identity, Brand Identity | Business Model - DTC
✺ THE CHALLENGE /
How we saw it
"Build a brand that breathes perfection in approach and inspires fire in the heart"
With a mission to help people across impoverished and established communities, the company needed a brand that inspired trust and a space of shared love and interest. We focused on developing a visual and language system that delivered a calm and smiling attitude
Challenges :
▸ Build a brand that merges fitness & health, alongside science backed processes and peak performance.
▸ Create an identity that stands out from the crowd in a dens competitor environment
▸ Develop a visual system that offered versatility and consistency for a growing company.
✺ OUR APPROACH
The Tactic
"Our approach was focused on uncovering the brand DNA and building keystones that could lay the foundations to build a legacy."
We focused on a deep discovery process that outlined brand pillars and allowed us to see what made HS Athletics unique. We workshopped with founders to discover what was at the heart of their intention and built a language surrounding the brand they wanted to create. Through this process, we clarified their vision and determined the direction of the brand together.
✺ TESTIMONIAL
"Studio.wkc supercharged the future of our company and created a brand we are proud to represent. [Wesley] was able to bring our inner visions and ideas to life"
✺ WHAT WE DID
Our contribution
"Crafted a brand that inspires attitude, purpose and drive towards greatness."
We equipped Good People NYC™ with a friendly brand identity with light and soft colours and approachable brand elements. We used iconography such as the smiley faces and love hearts to both convey a sense of New York spirit, alongside a highly approachable image. Our typography and design choices were all backed by the thought of ensuring that any member of the community, or passer by, was comforted and at ease. Good People NYC™ provide the space for people to grow, learn and unwind, their new brand matched that vision.
Outcomes :
▸ Clarified Vision (1:1 Workshops, Brand Auditing, Industry Research, Target Avatars)
▸ Visual systems with versatile options (Logo, Typography, Colour)
▸ Vision focused messaging guidance (Brand Voice, Tonal Approach, Brand Words)
