Brand Design for Good People NYC™

The Good People NYC™ Heart Logo

Good People NYC™ is building communities and facilitating do-good people todo good in the New York City area.



✺ PROJECT OVERVIEW

The Details

"Good People NYC™ needed a loving and approachable identity to match their community-first values"

As a do-good non-profit in the New York area, Good People NYC™ is committed to bringing people and communities together. Their mission is backed by the help of a ever growing roster of amazing people who dedicate their time freely to helping people build skills and explore new experiences for free to help build communities.



PROJECT DETAILS

Project Type - Branding | Project Category - Community Initiative | Services - Visual Identity, Brand Identity | Business Model - Non-profit





✺ THE CHALLENGE

How we saw it

"Good People NYC™ deserved a brand that was approachable, friendly and filled with community spirit."

With a mission to help people across impoverished and established communities, the company needed a brand that inspired trust and a space of shared love and interest. We focused on developing a visual and language system that delivered a calm and smiling attitude

Challenges :

▸ Identify core mission pillars of the company's work to establish keystones for the brand.

▸ Develop a community focused brand voice.

▸ Build approachable social content templates to be used across social channels.





Social Media Templates



✺ OUR APPROACH

The Tactic

"I wanted to fill the brand design with New York spirit alongside a community friendly and lovable image."

How could I distil the deeply serious and yet, loving mission of the company, into a brand that offered a loving and approachable face for the people it aims to help? My approach was to inspire New York spirit and craft a message that offered a place for everyone to learn, grow and connect.



The Good Person Tote™



✺ TESTIMONIAL

"What a project! I loved every minute of it and especially the final result. Couldn't have been happier to see what was produced!"





Coffee morning signage



✺ WHAT I DID

The Contribution

"I built an identity that is trustworthy and filled with personality."

I equipped Good People NYC™ with a friendly brand identity using light, soft colours and approachable brand elements. I used iconography such as the smiley and hearts to convey a sense of New York spirit, alongside a welcoming image. The typography and design choices were all backed by the thought of ensuring that any member of the community, or passer by, was comforted and at ease. Good People NYC™ provide the space for people to grow, learn and unwind, their new brand matched that vision.



Outcomes :

▸ Brand Design (Logo, Typography, Colour, Pattern)

▸ Social Media Design (Templates, Messaging)

▸ Signage, Merch (Good People Tote, Pop up signs)





The Good Community Brand Pattern