B2C Short-Form Content | Personal Finance

Isabelle

Isabelle Coetzee

B2C Short-Form Content | Personal Finance Brand

Client: ClearScore
ClearScore was one of my first freelance clients in 2020, and I wrote short-form articles for them until late 2024, when they shifted their content strategy toward video.
Their mission was to educate their readers about personal finance - particularly credit scores - and help them manage their money more effectively. They’ve seen massive success, with millions of app downloads in South Africa, the UK, and Australia.

What I did

Researched each topic thoroughly, often going beyond the first page of Google to find accurate, South Africa-specific information.
Wrote regular articles (600 to 1,000 words) targeting everyday South Africans curious about improving their credit rating.
Edited my work carefully before submission to match ClearScore’s jargon-free, straight-talking tone.
Completed revisions as needed, always adapting to brand shifts and editorial preferences.

Work Style & Process

ClearScore tested a few different workflows over the years. I initially worked via Trello - receiving briefs and submitting drafts on the same cards. Later, they moved to Notion, where the structure stayed largely the same. I adapted easily to both systems and ensured all deadlines were met without fuss.

Final Product

Follow the links to see some of the articles I wrote for them:
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Posted Jul 10, 2025

Wrote short-form articles on personal finance for ClearScore from 2020 to 2024.

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Timeline

Jan 1, 2020 - Dec 31, 2024

Clients

ClearScore