In 2024, I was brought on by an agency-style client to write long-form content for Subbly - a platform that helps entrepreneurs and small businesses build and manage subscription-based websites.

These pieces required deep research and a strong focus on making technical topics feel immediately useful to business owners.

Reviewed Subbly’s existing content to align tone, structure, and CTA style.

Conducted in-depth research on each topic, including current stats, trends, and use cases.

Outlined each article in Google Docs using structured headings and keyword planning.

Wrote full-length drafts that emphasized clarity, usefulness, and relatable storytelling.

Optimised each piece in Surfer SEO, editing until it scored 80+ without sacrificing flow or tone.

Collaborated through Asana and Google Docs, incorporating team feedback across two revision rounds.

The agency I worked through had a polished editorial workflow. I slotted into their process with ease, communicating through Google Docs for content and Asana for task tracking. This allowed us to stay aligned and on schedule throughout the engagement.

Follow the links to see some of the articles I wrote for them: