Full-Scale Operations & Marketing Overhaul Joined

Full-Scale Operations & Marketing Overhaul

Joined as COO of an early-stage company with ambition but zero infrastructure. No documented processes, no performance tracking, no marketing direction. Built everything from scratch while keeping the business running simultaneously.

Architected the entire operational backbone — cross-functional workflows, project management systems, performance culture, hiring and onboarding processes. On the marketing side, owned everything end-to-end: paid advertising, social strategy, email funnels, website, and brand positioning.

Key results:

Built internal SOP library of 35+ documented processes from scratch

Managed and mentored a cross-functional team of 11 people across 4 departments

Oversaw paid ad campaigns with combined monthly budget of $8,500

Reduced inter-departmental miscommunication by 60% through structured workflows

Grew brand's organic social following by 180% over 18 months

Built executive KPI dashboards tracking 20+ metrics used in weekly leadership reviews

Achieved 91% on-time project delivery rate across all active workstreams