Go-to-Market Strategy & Agency Revenue

Go-to-Market Strategy & Agency Revenue Growth

Stepped into full ownership of agency direction — not just operations, but growth. Defined the go-to-market strategy, repositioned service offerings, and built the client acquisition systems driving new business across both brands.

Working directly with ownership to translate long-term vision into quarterly priorities, holding the team accountable to measurable outcomes, and managing the agency's highest-value relationships personally.

Key results:

Repositioned service offering across 2 brands, increasing average retainer value by 35%

Built client acquisition system generating 25+ qualified leads per month

Overseeing team of 14 across marketing, design, development, and client services

Managing 18 active retainer clients across both brands

Driving toward 40% revenue growth target in first 6 months as GM

Reduced client churn to under 6% through proactive relationship management

Set and tracking 15+ agency-level KPIs reviewed in weekly executive meetings