Samila Mujkanović
Your marketing is bleeding money. I'll stop that.
New to Contra
Samila is ready for their next project!
Go-to-Market Strategy & Agency Revenue Growth
Stepped into full ownership of agency direction — not just operations, but growth. Defined the go-to-market strategy, repositioned service offerings, and built the client acquisition systems driving new business across both brands.
Working directly with ownership to translate long-term vision into quarterly priorities, holding the team accountable to measurable outcomes, and managing the agency's highest-value relationships personally.
Key results:
Repositioned service offering across 2 brands, increasing average retainer value by 35%
Built client acquisition system generating 25+ qualified leads per month
Overseeing team of 14 across marketing, design, development, and client services
Managing 18 active retainer clients across both brands
Driving toward 40% revenue growth target in first 6 months as GM
Reduced client churn to under 6% through proactive relationship management
Set and tracking 15+ agency-level KPIs reviewed in weekly executive meetings
0
20
Dual-Agency Operations System Build
Tasked with managing operations across two agencies running simultaneously under one roof — different brands, different clients, different creative directions. Built systems that were both flexible and airtight.
Owned the full operational layer: project management, sprint planning, SOP development, team coordination, and client communication. Served as the connective tissue between creative execution and business strategy.
Key results:
Standardized 40+ SOPs across marketing, design, development, and client services
Reduced average project delivery time by 28% through sprint planning and structured delegation
Managed cross-functional team of 14 across both agencies
Achieved 94% client retention over 11-month period
Onboarded 6 new team members with structured onboarding process — average ramp-up time cut by 40%
Reduced missed deadlines from 22% to under 4% within first 60 days
Oversaw 30+ active client projects simultaneously across both brands
0
20
Multi-Channel Digital Marketing Execution
Brought in to lead full execution across multiple client accounts simultaneously — not just strategy, but hands-on multichannel delivery with measurable, reported outcomes.
Ran technical SEO audits, launched and optimized paid campaigns across three platforms, built email automation flows, and led cold outreach pipelines. Every channel tracked, reported, and optimized weekly.
Key results:
Managed paid campaigns across Meta, Google, and TikTok with combined budget of $12,000/month
Improved average client organic traffic by 47% within 90 days through technical SEO + content
Built email automation flows achieving 38% average open rate (industry avg: 21%)
Generated 340+ qualified leads through cold outreach and LinkedIn prospecting
Maintained active CRM pipeline of 120+ contacts across multiple client accounts
Reduced client cost-per-lead by 34% through continuous campaign optimization
Delivered bi-weekly performance reports with actionable recommendations across all channels
0
20
Full-Scale Operations & Marketing Overhaul
Joined as COO of an early-stage company with ambition but zero infrastructure. No documented processes, no performance tracking, no marketing direction. Built everything from scratch while keeping the business running simultaneously.
Architected the entire operational backbone — cross-functional workflows, project management systems, performance culture, hiring and onboarding processes. On the marketing side, owned everything end-to-end: paid advertising, social strategy, email funnels, website, and brand positioning.
Key results:
Built internal SOP library of 35+ documented processes from scratch
Managed and mentored a cross-functional team of 11 people across 4 departments
Oversaw paid ad campaigns with combined monthly budget of $8,500
Reduced inter-departmental miscommunication by 60% through structured workflows
Grew brand's organic social following by 180% over 18 months
Built executive KPI dashboards tracking 20+ metrics used in weekly leadership reviews
Achieved 91% on-time project delivery rate across all active workstreams
0
20