Blackwall® is a digital security company protecting online businesses from the threat of automated bots.

Oké Design created the name and visual identity for the brand as well as some initial implementations including website, user platform, event material, printed matter and presentation decks before handing over to the in-house design team. The name was derived from the world of cyberpunk and refers to the fictional concept of the Blackwall — a virtual fortification separating the realm of humans from the realm of artificial intelligence. To ”Stay Human” then became the guiding principle for the brand and the differentiator that help them stand out in the crowded and impersonal space of cyber security.

The identity was built on the idea of shifting walls or panels suggesting movement reminiscent of a siren or a scanner. The symbol embodies the idea of filtering out intruders by incorporating three turning panels that symbolize closing doors or server stacks disappearing in the distance. The angled geometry of the symbol informs the shape of the typography, icons and background patterns. It also lays the foundation for the visual element that acts as a framing device for images and text throughout the identity.

See more of the brand at https://live.standards.site/blackwall