Gift cards don't have to be boring and generic. The Gifted Company™ aims to make them into something that's not only convenient, but exciting and highly personal. They do this by offering a wide variety of gift cards from brands of all sizes within their app, where you can customize the experience for the receiver with personalized greetings, videos, text and images.

Oké Design created the visual identity for the brand and has since then worked continually with the in-house developer and design-teams to build apps, websites, event material, merch, printed matter, pitch decks and more.

The identity is centered around the shape of a gift card, present in the logo as well as in the illustrations and icons. The card is at the the heart of the product and user experience, acting as a uniting framework for all the different brands in the app. The card graphic can also be used to create colorful, dynamic background patterns or act as a container for text and images.

See more of the brand https://gifted.frontify.com/d/iTUm1u2fyiLR/toolbox See the live site https://getgifted.com/