Eko Trädvård (Eco Treecare) is an arborist in the southern parts of Sweden offering felling and pruning services in accordance with the highest standards of safety.

Oké Design created the visual identity as well as some initial implementations of the brand including website and printed matter, before handing over to the in-house design team.

The identity was based on the idea of a medical cross that also resembles a tree with one branch cut off. The cut-off shape became a simple visual tool that is used in pictograms, patterns, typography and color.

See more at ekotradvard.se