Fibbl is the new standard in 3D and AR-imagery for e-commerce. With a simple subscription service, they make the online shopping experience better for the consumer, while helping brands and retailers increase conversion and reduce returns. Oké Design created the visual identity toolbox and initial implementations of the brand, including websites, apps, presentation templates, office spaces, event material and printed matter.

The symbol consists of the letter F incorporated into a hexagonal shape, resembling a 3-dimensional cube. The F is repeated in both the negative and the positive space, making it visible from any angle which encourages the viewer to play with the symbol in their head, just like they would with Fibbl's product. The hexagonal shape is the corner stone of the design system and can be found in the visual element, the icons, buttons and data visualizations.

Since the creation of the brand, Fibbl has secured several million dollars in funding and is now the one of the biggest suppliers of 3D and AR-content for e-commerce companies.