Vively is an Australian health tech company with a holistic perspective, meaning they focus on three different areas; mind body and spirit. The holistic perspective, represented by the circle, became the foundation for the visual identity.

The symbol is a stylized letter V that stands for strength, empathy and wellbeing. The shape can also be interpreted as a bicep or a person with raised arms. The visual element is inspired by the symbol, but to add a more organic feeling, the circles are not perfectly geometrical. Instead they have a slightly hand drawn feeling, giving a sense of human touch to the identity.

Oké Design Created the visual identity for the brand as well as some initial implementations including website, app and printed matter, before handing over to the in-house design team.

See more at vively.com.au