Embracing Customer Centricity

When I joined, the mission was clear: reshape how media, brands, and people connect, with privacy and ethics at the core. Only a project with that level of ambition made sense for my next move.

In the first few months, I focused on helping the company grow and designing systems that ensured our operations flowed smoothly and were ready to scale. Early on, I was already in negotiations with leading media outlets in Spain, securing key agreements that strengthened our market presence. At the same time, we built a culture around diversity, inclusion, responsibility, and transparency, embedding these values into how we operated.

We were ready to launch and expand, but COVID forced us to rethink everything. Our Go-To-Market strategy had to change overnight. Instead of integrating our technology into top-tier platforms, we pivoted and built our own user base from scratch. This meant staying close to people, experimenting, and iterating to find product-market fit, a shift that turned us into a product-first organization.

Once the foundation was in place, I focused on scaling operations and driving growth. We implemented OKRs, a career framework, and new methodologies to create a more structured and efficient organization. Within six months, we launched a new platform, built acquisition channels with content creators and digital media, and gained thousands of users, accelerating our international expansion, including operations in the U.S.

Secured key agreements with major media outlets, strengthening market position and unlocking new revenue opportunities.

Helped drive the shift to a product-first organization, implementing methodologies that improved execution and growth.

Led the launch of a new platform and media outlet, opening acquisition channels that brought in thousands of users in just six months.

Worked closely on internationalization strategy, establishing our first presence in the u.s. market and expanding our reach.

Navigating rapid change meant balancing execution with adaptability, ensuring we not only scaled but built something that truly worked.