when stubhub crossed my path, with a solid product, in a complex yet exciting industry —live events have always fascinated me— and right at a crucial moment of transformation, i knew it was a great opportunity. in the first few months, i focused on restoring and strengthening key relationships, both with internal stakeholders and strategic partners, which allowed us to unlock several million in potential revenue. additionally, i played an essential role in opening the u.s. market, ensuring the effective integration of supply at scale via api, and preparing the product for proper compliance and operation. once i understood the dynamics and the market, i focused on improving communication and collaboration among cross-functional teams, which allowed for greater alignment and a more efficient flow of information within stubhub. i developed and implemented a new supply strategy, achieving a significant increase in supply depth and market expansion, particularly in mexico, the uk, the usa, and canada. - we increased supply depth by over 130%, surpassing targets and transforming our inventory management. - played a crucial role in opening the us market, achieving a 10-15% increase in global gmv, positioning this market as one of the top within the first year. - led key initiatives that improved the selling, buying, and post-purchase experience, as well as inventory integration via api, and adding new payout options for our sellers, directly impacting revenue and inventory quality. - modernized processes and led efficient teams, resulting in contact reduction, cost optimization, increased supply, and most importantly, a better experience for our fans.