Leading growth in a global company

When StubHub crossed my path, with a solid product, in a complex yet exciting industry —live events have always fascinated me— and right at a crucial moment of transformation, W knew it was a great opportunity. In the first few months, I focused on restoring and strengthening key relationships, both with internal stakeholders and strategic partners, which allowed us to unlock several million in potential revenue. Additionally, I played an essential role in opening the U.S. market, ensuring the effective integration of supply at scale via API, and preparing the product for proper compliance and operation. Once I understood the dynamics and the market, I focused on improving communication and collaboration among cross-functional teams, which allowed for greater alignment and a more efficient flow of information within StubHub. I developed and implemented a new supply strategy, achieving a significant increase in supply depth and market expansion, particularly in Mexico, the UK, the USA, and Canada.

We increased supply depth by over 130%, surpassing targets and transforming our inventory management.

Played a crucial role in opening the us market, achieving a 10-15% increase in global GMV, positioning this market as one of the top within the first year.

Led key initiatives that improved the selling, buying, and post-purchase experience, as well as our platform and inventory integration via API, and added new payout options for our sellers, directly impacting revenue and inventory quality.

Modernized processes and led efficient teams, resulting in contact reduction, cost optimization, increased supply, and most importantly, a better experience for our fans.