Social Media Management - ANSWR
Andrea | Kutuka Studio
Project Overview
ANSWR is a beauty brand focused on at-home keratin treatments, positioned as a “home-salon” alternative to expensive, time-consuming salon visits.
Mission: make professional hair results accessible at home
Market: strong in the UK, expanding internationally
Core focus: hair transformation (frizz control, smoothness, repair)
Strategy: scale through social-first content, UGC, and performance-driven marketing
My Role / Tasks
Social Media & Content Lead
Developed and executed full content strategy
Managed Instagram + TikTok growth
IG: daily posting (Reels-first)
TikTok: high-volume, trend-driven content
Created, edited, and published content (organic + paid-ready)
Acted as on-camera talent for brand videos
Scripted and produced founder content
Built and managed UGC pipeline (sourcing, briefs, variations)
Designed and wrote email newsletters (~10/month)
Supported paid social (boosting, testing creatives)
Content Examples
Successful Campaigns / Wins
UGC system launch
Structured sourcing + creator selection
Turned content into ad-ready variations
Keratin Giveaway Campaign
Monthly activation driving:
Engagement (comments, tags)
Email capture with Manychat
Transformation content
Reels + TikTok growth strategy
Trend-based + problem-solution content
Strong focus on frizz pain point → solution positioning
Content scaling
High-volume posting without losing brand consistency
Repurposing system to maximize output
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Posted Apr 13, 2026
Built a scalable content engine, boosted reach and engagement, launched a UGC pipeline, and created conversion-driven content across IG and TikTok.
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Timeline
Sep 1, 2025 - Ongoing
Clients
ANSWR
