The Canggu Studio - Digital Marketing
Andrea | Kutuka Studio
Marketing Strategist
Social Media Manager
Content Creator
CapCut
Facebook Business Manager
Notion
the Canggu Studio
The Project
The Canggu Studio is a wellness hub located in Bali, offering fitness classes, recovery treatments, and wellness activities.
My role focused on growing the studio’s online presence and community engagement through thoughtful social media strategy, content creation, and targeted promotions.
My Tasks
Social Media Strategy
Content Planning / Monthly Calendar Strategy
Content Creation
Photographer and Videographer management
External delegation of content (for drone videos)
Content Edit and Management
Copywriting and Hashtag Optimization
Scheduling and Posting
Email Marketing - Templates Creation
Influencer and UGC Creation Campaigns
Website Optimization
Facebook Ads Manager
Successful Campaigns
Monthly Promotions
Launched an exciting campaign with multiple offers, including free memberships, discounted drop-ins, and special codes for new members.
Studio Opening: The Journey
Documented the studio’s journey to its new space, highlighting the transformation through video content and social updates. Engaged the community through behind-the-scenes posts and promotional offers for new clients.
Muay Thai Launch
Introduced new Muay Thai classes by showcasing the expertise of the studio’s teachers and emphasizing their achievements.
