Menstrual Cup - Digital Marketing
Andrea | Kutuka Studio
Project Overview
Angelcup is a Menstrual Cup Company located in Mexico. The objective was to enhance brand visibility, engage with the target audience, and drive sales of Angelcup's menstrual cup products. This project entailed multifaceted responsibilities ranging from content creation, graphic design, video editing, advertising planning, and email campaign management. Additionally, contributions were made towards enhancing the company's web presence, including website design, content creation, and lead generation efforts.
My tasks
1. Social Media Management:I orchestrated the company's social media presence across platforms, creating a consistent brand image. This involved devising content calendars, planning posts, and executing campaigns to maximize engagement and broaden the online community.
2. Content Strategy and Creation:I conceptualized, crafted, and curated engaging content, catering to Angelcup's target audience. This content encompassed educational pieces, product highlights, user testimonials, and more, all aimed at fostering a deeper connection with the audience.
3. Graphic Design: I was responsible for designing graphics that visually communicated the brand's message. These graphics were used in social media posts, website visuals, and promotional materials.
4. Video Editing:I played a pivotal role in video content creation, editing raw footage to produce captivating videos that showcased product usage, benefits, and user experiences. These videos were shared across social media platforms and the company website.
5. Advertising Planning:I strategized and executed targeted advertising campaigns on platforms like Instagram, ensuring the brand's message reached the right audience and generated higher conversion rates.
6. Analytics and Reporting:I analyzed social media and website analytics to gain insights into user behavior, campaign performance, and audience preferences. This data-driven approach helped refine strategies for better results.
7. Email Campaigns and Newsletters:I managed email marketing campaigns, including creating compelling newsletters and promotional emails to keep subscribers informed about new product launches, updates, and promotions.
8. Web Design and Content Creation:I collaborated on enhancing the company's website by contributing to its design, layout, and overall user experience. I also generated web content that was informative, engaging, and SEO optimized.
9. Pop-Up and Lead Generation:I played a role in crafting effective pop-up messages to capture leads' attention and encourage email sign-ups. These efforts contributed to building a valuable subscriber list.
10. Email Management:I managed email campaigns end-to-end, including designing templates, segmenting audiences, scheduling sends, and analyzing campaign effectiveness.
