Rubi Laboratories - Social Media Management
Andrea | Kutuka Studio
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Posted Aug 22, 2023
Rubi is a biotechnology company that turns carbon emissions into carbon-negative textiles, with zero water and zero land used.
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Clients
Rubi Laboratories
Project Description
Rubi is fashioning a green future with its carbon-negative fabrics, crafting natural textiles made 100% from carbon emissions.
I got the chance to lead the digital storytelling for a pioneering project that fuses science and fashion to combat climate change.
My Role
Social Media Strategy
Content Calendar
Graphic Design for Content Creation
Video Editing
Monthly Report
Other Important tasks:
Translate complex scientific advancements into relatable narratives
Execute interactive campaigns
Connect the public to Rubi's mission by optimizing the target audience and the content
