Rubi Laboratories - Social Media Management
Andrea | Kutuka Studio
Project Description
As the Social Media Manager for Rubi, an innovative biotechnology company at the forefront of sustainable solutions, I had the privilege of spearheading the digital narrative for a groundbreaking initiative that fused science and fashion to combat climate change. Rubi's visionary mission revolved around the creation of carbon-negative textiles—materializing from carbon emissions and effectively reversing their environmental impact.
My Role
As the Social Media Manager for this groundbreaking project, I translated Rubi's complex scientific advancements into relatable, engaging narratives that resonated with diverse audiences. Through curated content, impactful visuals, and interactive campaigns, I connected the public to Rubi's mission, driving home the message that sustainable living could seamlessly integrate with modern lifestyles.
