Musc Intime - UGC Strategist & Video Editor

Musc Intime is a French brand that creates natural, perfume-free care products. They’re already well-loved in France, and now they’re launching in Spain, and I’m helping make that happen.

I joined the team to support the Spanish rollout with content that actually feels local, relevant, and true to their values.

I take care of everything content-related for their UGC (user-generated content) strategy in Spain, from briefing creators to editing the final videos.

Here's what that looks like:

I write detailed briefs for each creator, tailored to the campaign goals. These often include:

I find the right creators for each project and manage all the communication with them, guiding them through the process, and making sure they’re aligned with the brand vibe.

I edit every single video, incorporating feedback from the brand until we land on something that feels polished and on point.

This project combines a lot of what I love, creative direction, trend research, working with creators, and turning messy drafts into scroll-stopping content.