HeroGo is committed to reducing food waste by delivering rescued produce directly to consumers. This project focuses on enhancing their social media presence and engagement to promote their mission effectively.

As the social media manager for HeroGo, my responsibilities include:

Market and Competitor Analysis: Conducting monthly analyses and providing strategic insights.

Content Development: Creating core content themes and maintaining a consistent content calendar. Optimize when needed.

Social Media Posting: Producing a minimum of 10 engaging posts per week, including Instagram posts, carrousels, reels and stories.

UGC Content Creation: Finding, managing, and communicating with UGC creators + scheduling all posts.

Community Engagement: Building relationships and driving engagement with HeroGo's online community.

Influencer Collaboration: Identifying and collaborating with influencers and brand ambassadors.

Onboarding and Strategy: Completing an onboarding plan and initial strategy document.