Not So Creative is an impact-led creative studio that helps brands turn purpose into action. They partner with organizations that are working to build a better future, supporting them with strategy, design, and storytelling that drives cultural and environmental change.

As a freelance Social Media Strategist, I support Not So Creative by leading the development and execution of tailored content strategies for client projects. My work ensures that each brand's social presence is not only aligned with their mission, but also resonates with their audience and drives measurable results.

Market analysis and target audience research

Content strategy development

Editorial calendar planning

Social media copywriting

Overseeing and managing content creation

Monthly performance analysis and strategy optimization

Report creation and insights presentation

At Not So Creative, I’ve worked across a range of purpose-driven projects, each one with its own unique goals, tone, and audience.

As the strategist behind the scenes, I help shape how these brands show up online and grow their communities through thoughtful, impact-focused content.

Here are the projects I’ve been part of so far:

Muuse is a circular packaging platform helping brands move away from single-use waste. By providing smart, reusable packaging solutions and the tech to support them, Muuse enables businesses and consumers to be part of a cleaner, more sustainable future.

My tasks were to lead the LinkedIn strategy for both Muuse’s Company Page and their CEO’s personal profile.

The goal was to build a consistent, strategic presence that aligned with their mission while supporting their business objectives, mainly increasing brand exposure and generating leads.

The results have been very positive, and the Muuse team has expressed clear satisfaction with both the outcomes and the process.

Everclime is a impact platform helping organizations take real climate action by enabling businesses to make sustainability part of their everyday operations, connecting consumers, employees, and stakeholders to impactful projects.

I worked on the monthly editorial calendar for Instagram, the LinkedIn Company Page, and the CEO’s personal profile.

Each channel had distinct goals and audiences, requiring tailored messaging for B2B and B2C communication.

My focus was on adapting the strategy per platform while translating technical concepts into clear, engaging content.

Sky Farm Island is the first sustainability game on Roblox, teaching young players about healthy eating, food security, and sustainable farming practices through interactive gameplay.

I developed the editorial content calendar to support the launch of the Sky Farm Island podcast, with the main goal of driving traffic to Spotify and building awareness of the product’s broader mission.

We also used video clips of the founder, gameplay, and real urban farms to communicate the story and purpose behind Sky Farm Island.

We also partnered with urban farming influencers, which significantly boosted reach. The team has been happy with the engagement and traction so far.