Pharma : B2B Commerce Salesforce for EU

ThinkTwiceCutOnce architect Frederic Geoffroy

eCommerce Manager
Business Consultant
Software Architect
Azure
Salesforce
Pierre Fabre
Waeg
Delivering a best of class B2B commerce on Salesforce eCommerce lightning platform to ensure market presence across the European market, digitalizing pharmacist buyer journey, expose an attractive vitrine and buying platform while optimizing margins.
+20% GMV or Average Order Value by increasing attractivity via upsell / X sell & contract pricing
+10% selling process efficiency by easing re-ordering & renewal
+15% customer retention / decrease of churn
+22% customer satisfaction via comprehensive product catalog, efficient customer buying experience, Knowledge base, product exploded view, Comparison tools, Mass actions
-17% maintenance cost of eCommerce platform compared with legacy
-90% data quality problem about order capture by integrating with Veeva pricing engine/ERP/PIM
Integrations : ERP MS AX Dynamics, Veeva pricing, PIM via TibCo
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