Pharma : B2B Commerce Salesforce for EU
ThinkTwiceCutOnce architect Frederic Geoffroy
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Posted Nov 25, 2024
Best in class eCommerce experience Pharma eCommerce with Salesforce B2B Lightning covering EU Market. Integration with MS AX ERP, Veeva CRM and TibCo ESB.
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Pierre Fabre
Waeg
Delivering a best of class B2B commerce on Salesforce eCommerce lightning platform to ensure market presence across the European market, digitalizing pharmacist buyer journey, expose an attractive vitrine and buying platform while optimizing margins.
↗ +20% GMV or Average Order Value by increasing attractivity via upsell / X sell & contract pricing
↗ +10% selling process efficiency by easing re-ordering & renewal
↗ +15% customer retention / decrease of churn
↗ +22% customer satisfaction via comprehensive product catalog, efficient customer buying experience, Knowledge base, product exploded view, Comparison tools, Mass actions
↘ -17% maintenance cost of eCommerce platform compared with legacy
↘ -90% data quality problem about order capture by integrating with Veeva pricing engine/ERP/PIM
Integrations : ERP MS AX Dynamics, Veeva pricing, PIM via TibCo