Avaloq is one of the world's premiere providers of software used by banks and brokerages to run their businesses. These systems are germaine to the institution's entire business, from back-office to client-facing apps. Because of this, lead acquisition can be difficult and the sales cycle can take years.

They hired me to create thought leadership highlighting the need for their software's unique capabilities.

To future-proof an institution's back-end software infrastructure, the institution needs to have a vision of the future. The paper I wrote for Avaloq created a compelling case that the future would require the capabilities that Avaloq was uniquely prepared to handle.

Its publication was such a success that it was covered in the financial technology press. Avaloq acquired new leads in Europe and Southeast Asia because of it.