Marketing eBook for Business Intelligence Software Company

Before it was acquired, Results.com provided a business management and intelligence platform for small to medium size enterprises. It enabled entrepreneurs to map their strategic plans to actionable projects, and facilitated a highly data-driven approach to business development.

I wrote a marketing eBook for them about Key Performance Indicators (KPIs) that became the company's number one lead-generating tool. I came up with an original phrase, "metrics that matter," which was widely copied by competitors.