Nooom is a digital agency that specializes in creating digital experiences that engage and convert customers. With a team of experts in design, development, and marketing, Nooom helps businesses maximize their online performance through effective branding, website design, and digital marketing strategies.

To understand Nooom's target audience, we conducted user research by interviewing current and potential clients. We found that Nooom's clients were primarily mid-size businesses looking to improve their online presence. They wanted a website that was easy to navigate, informative, and visually appealing.

Based on our research, we focused on creating a clean and modern design with a simple layout that was easy to navigate. We used a vibrant color palette to make the website stand out, and incorporated high-quality images and videos to showcase Nooom's work.

The home page featured a clear value proposition, highlighting Nooom's expertise and services, and included client testimonials to build trust. We also ensured that the website was responsive and accessible on all devices.

Nooom is facing challenges in standing out in a highly competitive industry and needs to create a unique brand identity to attract potential clients.

To stand out in the industry, Nooom needs to focus on creating a strong brand identity that communicates its unique value proposition. This can be achieved by creating a consistent brand message across all touchpoints, including the website, social media, and marketing materials. Nooom should also invest in creating high-quality content that demonstrates its expertise and showcases its work.

Nooom's main competitors include digital agencies such as Digiday, Digital Agency Network, and Ignite Digital. Our analysis found that Nooom could differentiate it self from its competitors by focusing on its specialization in maximizing online performance.

Nooom should highlight its expertise in creating digital experiences that engage and convert customers, and emphasize its unique approach to digital marketing.

After the website template customization, Nooom saw an increase in website traffic and engagement. The website's bounce rate decreased, indicating that users were finding the website easy to navigate and engaging.

Nooom also received positive feedback from clients, who found the website informative and visually appealing. The new design helped Nooom stand out in a crowded industry and attract potential clients.