Ugarte Landscapes

VictorFlow Agency

UX Researcher
Low-Code/No-Code
Web Developer
Figma
Slack
Webflow

About Ugartelandscapes

Ugartelandscapes is a full-service landscaping company that offers a wide range of services such as landscape design, installation, and maintenance.
The company has been in business for over 10 years and has built a reputation for providing high-quality and reliable services to their clients. However, they faced a problem with their website which didn't represent their expertise in the industry.

Problem Statement

Ugartelandscapes had an outdated website that didn't showcase their services and expertise in the landscaping industry. Their website was difficult to navigate and the design was not user-friendly. Visitors to the website were having trouble finding the information they needed, resulting in a high bounce rate.

Process

#1 Research

We conducted research into the landscaping industry, competitor analysis, and the target audience of Ugartelandscapes. The research helped us understand the challenges faced by the company and the expectations of their customers.

#2 Wireframe and Prototyping

Based on the research findings, we created wireframes and prototypes that reflected the company's services and values. We also ensured that the website was easy to navigate, with a clear hierarchy of information and engaging visuals.

#3 Design

Once the wireframes and prototypes were approved, we designed the website with a focus on simplicity, user-friendliness, and responsiveness. We used a color scheme that reflected the company's brand and showcased the company's expertise in landscaping.

#4 Development

After the design was approved, we developed the website using WordPress CMS, ensuring that it was optimized for search engines and accessible to all devices. We also incorporated easy-to-use forms and contact details to help visitors get in touch with the company.

#5 Testing and Launch

Before launching the website, we conducted thorough testing to ensure that it was functional, fast, and easy to use. After receiving approval from the client, we launched the website, and the results were outstanding.

Simple Solution

We proposed to customize their website template, ensuring a user-friendly and responsive design that would showcase the full range of services provided by the company. The proposed solution included creating a clean, modern, and easy-to-use website that would attract and retain visitors, increase engagement, and ultimately drive more business to the company.
Ugartelandscapes faces stiff competition from other full-service landscaping companies such as BrightView, The Davey Tree Expert Company, and TruGreen. However, Ugartelandscapes differentiates itself from its competitors by offering a morepersonalized and sustainable approach to landscaping.
The company's focus on eco- friendly practices and its team of experienced professionals sets it apart from other landscaping companies.

Ugarte Landscapes Website Overview

Achievements after design

01) The new website increased engagement and reduced the bounce rate, resulting in more leads and sales for the company.
02) The website's design and user-friendliness reflected the company's expertise and professionalism, leading to an increase in brand awareness and customer trust.
03) The website's easy-to-use forms and contact details enabled visitors to easily contact the company, leading to more inquiries and sales.
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