SKOOP - Digital Signage Platform

SKOOP, a digital signage platform, approached us to redesign their website entirely. The primary goal of the redesign was to create a user-friendly and intuitive digital signage platform that would allow businesses to create, manage, and publish their content easily.

SKOOP's mission is to provide businesses with a simple and cost-effective way to engage with their customers and increase brand awareness through digital signage.

We began by conducting extensive research to undersand the needs and preferences of the target audience. We analyzed the competitors in the market and conducted user interviews and surveys to gain insight into the user's behavior and expectations.

The research findings revealed that the target audience preferred a platform that was easy to use and navigate, with simple and clear instructions on how to upload and manage content. They also desired a platform with a modern and attractive design.

Based on the research findings, we developed wireframes to define the layout and functionality of the platform. The wireframes were developed with user flows in mind and aimed to provide an intuitive navigation experience for users.

We also created high-fidelity prototypes to test the functionality and usability of the design. The prototypes were then tested by users to ensure that the design met their needs and preferences. Feedback from users was used to make necessary adjustments and improve the design.

The final design of the SKOOP digital signage platform is a user-friendly and visually appealing platform that is easy to navigate and manage content. The design features a modern color scheme, typography, and imagery that is consistent throughout the platform.

The final design of the SKOOP digital signage platform is a user-friendly and visually appealing platform that is easy to navigate and manage content. The design features a modern color scheme, typography, and imagery that is consistent throughout the platform.

SKOOP's platform is designed to be easy to navigate and manage content, making it ideal for small and medium-sized businesses that want to advertise their products and services to a broader audience without incurring high costs associated with traditional advertising methods.

After the redesign, SKOOP experienced a significant increase in adoption rates and customer retention.

The user feedback has been positive, with customers expressing satisfaction with the new design's user friendliness and modern look. SKOOP also experienced increased revenue, as more businesses are using the platform to advertise their products and services.

The new design has also helped SKOOP differentiate itself from its competitors, as its user-friendly platform and cost-effectiveness have become significant selling points