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Terazo - Gateway To Private Market Investments
Ansif I
Terazo is a private market investment platform that enables the issuance and trading of security tokens on the blockchain. The platform offers a secure, transparent, and efficient way for investors to trade in private securities.
Research & Analysis
Terazo Website Research
We began by conducting a thorough analysis of Terazo's target audience, competitors, and industry standards. We also analyzed the client's brand, vision, and values to align the design with the client's goals.
Design
Wireframe
We designed the platform with a simple and intuitive interface. We chose a minimalistic design with a clear and consistent color scheme. We used bold typography to make important information stand out and created a clear hierarchy of information on each page.
Navigation
The navigation was designed to be simple and intuitive, with clear labeling of each section of the platform. The user can easily navigate between different sections and find the information they need.
Registration & Onboarding
We created a simple and user-friendly registration process that would allow users to quickly create an account on the platform. The onboarding process was designed to guide the user through the platform's features and benefits.
Dashboard
We created a dashboard that would provide users with a quick overview of their portfolio and any pending transactions. We used clear and concise visualizations to make it easy for users to understand their investment portfolio.
Terazo Dashboard
Transaction Workflow
The transaction workflow was designed to be simple and straightforward, with clear steps and instructions provided at each stage of the process. The user can easily create new transactions, view existing transactions, and track the progress of their transactions.
Mobile Responsiveness
We ensured that the platform was mobile-responsive and optimized for use on different devices. We tested the platform on different screen sizes and resolutions to ensure that the user experience was consistent across all devices.
Find the Problem
The traditional private securities market is highly fragmented and inaccessible to the average investor. Investors face significant barriers to entry, including high fees, lack of liquidity, and limited access to information. Terazo aims to solve these problems by providing a secure, transparent, and efficient platform for the issuance and trading of security tokens on the blockchain.
Simple Solution
Terazo's platform enables investors to invest in private securities with ease, security, and transparency. The platform allows issuers to access a wider pool of investors and raise capital more efficiently. Terazo's platform provides a secure, transparent, and efficient way for investors to trade in private securities.
Competitor Analysis
1. Securitize
Securitize is a platform that enables the issuance and trading of security tokens. Securitize focuses on providing a compliant and regulated platform for the issuance of security tokens.
2. OpenFinance
Open Finance is a platform that enables the trading of alternative assets, including private securities. Open Finance provides a regulated platform for the trading of alternative assets.
3. SharesPost
SharesPost is a platform that enables the trading of private securities. Shares Post provides liquidity to private securities and allows investors to access a wider pool of investments.
UX/UI Design Overview
Achievements After Design
Terazo Website Results
After the design was implemented, Terazo saw a significant increase in user engagement and transactions on the platform.
The user feedback was overwhelmingly positive, with users praising the platform's intuitive interface and ease of use.
The platform's mobile responsiveness also helped to increase user engagement.
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Posted Jul 15, 2023
The design goal was to create an intuitive and user-friendly platform that would attract investors and issuers to the platform. We focused on creating a clean a
